About Champ Brand

Champ Brand™ was cooked up by our founder Matt Douglas. Born and raised in Vergennes, Vermont, Matt has been obsessed with Champ since he was a wee youngling. 

But wait… Pump the breaks.

What is Champ?
If you’re not from around this neck of the woods, it may come as a surprise that we have a monster in our lake. Yup! A mysterious monster named Champ. Actually, less a monster and more like a prehistoric plesiosaur. You know, like The Loch Ness version, but super rad. Not debating whether Nessie isn’t the GOAT, but Champ did win the prestigious honor of gracing the side of a U-Haul.

Regardless of Champ's fame, kids and adults alike have claimed to have seen Champ cruising the body of water that divides New York and Vermont. Sightings have sparked endless debates between classmates and colleagues, mostly involving waving fingers and blurry driftwood photos. 

Whatever you choose to believe, there’s no doubt Champ is part of our DNA. That’s why we created Champ Brand™ to celebrate our Lake Champlain legend by making fun merch and spreading happiness one plesiosaur at a time.